Sooner or later Microsoft will have to choose

Microsoft has much on its hands to catch-up with google, apple, sony et. al. That's mostly on the consumer side. Which also is the most profit making part of its the business (at least that's so for its Windows and Office products). It might therefore chose to relinquish this space and fight IBM, Oracle, SAP etc. in the business software space or do it the other way around. It will be interesting to see. Or else it risks becoming a producer of not-so-great products.